DESIGN, UNREAL ENGINEERING AND PROMOTIONAL STRATEGY
PETER FURY
Technical Designer, Unreal Engineer and former Publisher based in London, UK, with over 15 years of experience working in and making games.
My Latest (shipped) Project
Outriders Worldslayer | PC and Consoles | 2022
About Me
I’m Peter Fury - an indie developer and AAA communications lead with over 15 years in the games industry. I’ve worked on globally recognized titles like Far Cry, Assassin’s Creed, Guilty Gear, Life is Strange, Just Cause, and Outriders, among many others. Through that journey, I’ve developed a deep understanding of both the creative and commercial sides of game development - how to make great games and how to get them noticed. Most recently, I led communications at Square Enix External Studios before going all-in on development.
Now, I build arcade-style, skill-based games through my studio Rivalsnap, and I offer creative and technical support for indie teams, studios, and solo developers looking to level up their projects - fast, focused, and no fluff.
Whether you need help building mechanics, pitching to publishers, or sharpening your design, I bring over a decade of industry experience from both the AAA and indie trenches. If you’re a fellow dev, player, publisher, or someone looking for a creative partner - I’m always up for a conversation.
Work With Me
Whether you need gameplay systems built in UE5, a sharp design review, or a pitch that lands, I’m here to help you make cool sh*t and ship it.
Game Design, Creative Direction
Need help creating designs for your game, or someone to evaluate and sense-check designs or implementations? I've been on both sides of this equation on both AAA and indie projects, building action adventure games.
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Gameplay design & iteration
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3C's
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Combat & Traversal systems
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Level design and scenario planning
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Enemy design
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Design documentation & feedback
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Creative leadership & vision-setting
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Concept evaluations
Voice-of-the-Player Feedback
Need an honest assessment of where you're at with your build? I've run build evaluations at major milestones and critical reception projections for $100 million+ projects.
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Mock reviews
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Feature evaluations
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Honest UX/design reviews
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Target audience fit & clarity assessments
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Steam page reviews
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One-off sessions or retainer-based feedback
Unreal Engine Development
Is there something cool you want to do in Unreal but you're not quite sure how? I have built combat systems, traversal mechanics, inventory systems, enemy AI's, interactibles and more. I can help bring your vision to life.
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Gameplay mechanics in clean and commented Blueprints
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LDI's
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Enemy AI and behavior trees
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Prototyping & rapid iteration
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Debugging
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Full system implementations (movement, health, damage, etc.)
Pitching, Branding & Messaging
Do you need help making a pitch deck for publishers, defining your marketing strategy or planning a promotional campaign? I've planned promotional strategies and major event presentations for AAA games, and I've helped $100 million dollar projects get green lit.
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Publisher pitch decks & verbal pitches
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Competitive landscape assessment
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Game positioning and USP definition
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Marketing messaging, taglines, and store page copy
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Market & Genre Research
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Strategic content planning (trailer flow, tone, etc.)
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Game presentations
MY PORTFOLIO
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FIRST-PERSON SHOOTER
DESIGNER
I'm a paragraph. Click here to add your own text and edit me. It’s easy. Just click “Edit Text” or double click me to add your own content and make changes to the font. I’m a great place for you to tell a story and let your users know a little more about you.
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QUEST
INDEPENDENT
I'm a paragraph. Click here to add your own text and edit me. It’s easy. Just click “Edit Text” or double click me to add your own content and make changes to the font. I’m a great place for you to tell a story and let your users know a little more about you.
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CASUAL GAME
DESIGNER
I'm a paragraph. Click here to add your own text and edit me. It’s easy. Just click “Edit Text” or double click me to add your own content and make changes to the font. I’m a great place for you to tell a story and let your users know a little more about you.
